Corporate Growth
vs.
Franchise Growth
  • Are customers asking when you are going to franchise?
  • Are you having success and considering opening an additional company location?
  • Are you watching your competitors grow and thinking "that could be me?"

If you have had any of these thoughts or questions by your customers and you are considering expanding your brand, you
growth or expansion through franchising.

Corporate Growth
Corporate growth, or organic growth, is when a company grows by opening company owned locations.  When you choose
to grow with this method your growth can require considerable time and effort, but more importantly considerable financial
and human resources.  This type of growth is typically slow and methodical and can take years to have the desired amount
of locations.

Expansion through Franchising
Expansion through franchising is built on the efforts of your franchise owners/operators called franchisees.  Franchisees are
people you qualify to run a business modeled after your own.  Franchisees have the desire, finances and commitment to
successfully grow your business with you.  Franchisees are not your typical entrepreneur.  They enjoy structure, following
by example, and leadership that you provide while still answering to themselves and spearheading the ship. Franchise
growth develops at the pace you desire because the franchisees are approved by you and have the financial resources ready
to launch and sustain their new business.
River North Consulting, LLC
"Where Ideas Converge ... And Businesses Grow"

333 N. Canal Street, Suite 2903
Chicago, IL 60606

Ph: 773.251.0700
contact@rivernorthconsulting.com
Is it time to grow and expand your business?
No matter the method you
choose, River North
Consulting can tailor the
growth strategy that fits
your specific needs.